Sustainability has been a major buzzword for the past few years as consumers have really begun to understand the environmental impact that companies have—and it’s changing the behaviors of both consumers and brands. Close to 70 percent of US travelers now say that sustainable travel is important to them and 51 percent of consumers say they are more likely to visit a restaurant that offers environmentally-friendly food items. As a result of growing consumer demand, 80 percent of companies worldwide now report on sustainability.
This Earth Day, we’re proud to share how some of our clients are taking steps to become more sustainable and support green initiatives that will make a real impact over the next few years.
Snooze an AM Eatery Continues to Give Back
For Colorado-based Snooze an AM Eatery, sustainability is always top-of-mind in everything they do. They recycle nearly 90 percent of their waste and have kept 10 million pounds of materials out of landfills since 2014. This Earth Day, they are continuing to do the responsible thing for people and the planet with these initiatives:
- 1 Tree, 1 Snooze: Every year in honor of Earth Day, Snooze plants one tree for every Snoozer. This year, it will total 1,850 new trees in Guatemala at Godoys coffee farm this year (the brand’s coffee partner). Since the start of the 1 Tree, 1 Snooze partnership in 2017, Snooze has planted more than 6,550 trees.
- Carbon Neutral Delivery / Regenerative Grasslands Project: This year, Snooze is celebrating one year of Carbon Neutral Delivery by offsetting the carbon created during the delivery process. They are supporting the Regenerative Grasslands Project, transforming harmful carbon in the air into helpful carbon in the soil. Last year, Snooze offset 905 tons of carbon dioxide—equal to eliminating carbon emissions from104 homes for an entire year.
- National Young Farmers Coalition: In an effort to continue their commitment to leaving the planet better than they found it, Snooze will partner with National Young Farmers Coalition, a group that is on a mission to build a bright and just future for U.S. farmers through advocacy and education around climate-friendly practices. Snooze has committed to donating a minimum of $25,000 to the coalition this year.
Patina Maldives Makes A Commitment To Pursue “Perpetuality“
Opening in May 2021, Patina Maldives, Fair Islands is the first launch for Patina Hotels & Resorts, a new hospitality concept by Capella Hotel Group. Sitting at the forefront of purposeful travel, the brand takes a hands-on, data-driven approach to next-gen sustainability. Initiatives include zero-waste kitchens, recycling marine plastic, 100 percent solar-powered kids’ club, recreation and dive center, and a comprehensive coral propagation project.
Magnolia Bakery Updates a Classic
There are few treats more decadent than Magnolia Bakery’s legendary banana pudding. This year they are hosting an interactive event with an Earth Month spin on this classic dessert: Chocolate “Dirt” Banana Pudding. A portion of the sales from the online event will support Pure Earth, a global non-profit dedicated to Green Earth initiatives & reducing global health risks. The bad news: The class is sold out, but you can still order the party-size bowl here to indulge at home.
Mandarin Oriental, Miami Creates a “Buzz” Around Earth Day
With help from the team of approximately 210,000 honey bees that live atop Mandarin Oriental, Miami, the property will incorporate freshly-harvested rooftop honey in a variety of dining and spa amenities for guests to enjoy from April 22-25. In honor of Earth Day, the property will also install new hives for each of the seven bee colonies on its roof, with its design mimicking Miami’s colorful architecture. This initiative is part of the Mandarin Oriental Hotel Group’s larger sustainability goals of implementing a strong sustainability governance structure across the brand. More details can be found about Mandarin Oriental’s sustainability initiatives in its annual sustainability report.
Mānuka Health Contributes to the ‘One Billion Trees’ Program
Mānuka Health’s farms help regenerate New Zealand’s land, while also helping sustainably grow the Mānuka honey industry and support local communities with employment and economic benefits. To date, they have planted over 80,000 Manuka trees, and this year, they’re dedicated to planting five million trees over the next five years.