WHO'S THE BULLFROG?
Often the first question; therefore the first question answered.
The easy answer is that when creating Bullfrog & Baum, founder Jennifer Baum sought a memorable name that would stand out while suggesting a creative approach. Paired with an eye catching logo, the name Bullfrog & Baum has done just that.
The real answer is that “Bullfrog” is a nod to Baum’s late mother-in-law, Ruth Baum, who believed in honesty, integrity and always having fun. She also happened to be a fan of all things frog-related.